About Castner Creative

We tell the human story of your business.

Our clients come to us when they realize that it’s not WHAT they do but HOW they do it that matters to their customers.

We specialize in producing stories that inspire, engage and motivate the viewer, producing an emotional and intellectual connection. From script to screen, concept to creation we build a bridge between the client and their customers.

Using a combination of psychology, behavioral economics and journalism, Castner Creative uncovers what a business really does, how clients perceive them, and then use cinéma vérité film making to create a set of video stories which validate and connect a client base of true believers.

Beyond typical video production, Castner Creative creates brand stories to resonate with a business’s ideal audience through a unique Circle Of Information approach "unpeel the onion and then reconstruct it". 

Through in-depth on camera interviews with our client's most aligned customers, we gain insight that correlates into a language and experience model of those customers. This understanding guides us to envision the narrative and supporting visuals of the project and create the brand story that is true to the client but in the language of their customers and underscores the key elements of the client experience.

In addition, through our process we expose core disconnects and help businesses understand their "unfair advantage", the thing they might not even know sets them apart.

Not advertising, not marketing and never "sales". The goal is revelation, to let customers come into a new world where they are eager to do business with people who they now know, like and trust.

That's the point of everything that we do.

Jonathan Castner, founder of Castner Creative, a research based strategic brand storytelling consultancy.

Jonathan Castner - Founder