Project: The Scholars of BPI
Story Type: Interview driven fundraising promo
Client: The Bates Philanthropic Initiative
Concept: This project was created for a charity that provides scholarships to underprivileged high school graduates to get technical degrees at local community colleges.
The challenge was how to tell the stories of the new scholars coming out of high school, as well as existing scholars who are already at college pursuing their degrees.
We decided to show the impact of the BPI scholarships through voices of the new and existing scholars as well as their supporting parent to give both details and emotional impact focusing on the positive transformation that the scholarships provide to the students and their families.
Project: Business consultant training program
Story Type: Brand experience mini documentary
Client: Corporate Value Metrics Inc.
Concept: Established software based company CVM needed a way to promote their intensive week long business growth consulting program. We created an immersive look at what they learn and how it transformed already experienced consultants into powerful value creating engines for their clients. Their voices propelled the story.
Project: Inside Beck
Story Type: Personal brand story
Client: Humankind Business Leaders
Concept: Choosing an executive coach is an incredibly personal set of decisions. It’s not just trust in the coach, it’s a personal resonance - how does that coach fit with who you are as a person. Beck Sydow, founder of Humankind Business Leaders reached out for us to put potential clients inside the emotive thought process of Beck to better understand the heart, mind and methodology that makes HBL a guide to a more productive business with healthier culture.
Project: The Ski-ery
Story Type: Customer experience brand story
Client: Meier Skis
Concept: Customer ski manufacturer Meier has an incredibly loyal customer base. This is in part because of the very personal and hands on relationship that Meier has with them. We were given the task of showing that energy, loyalty and connection between the brand and the people who love them, not just as a product but a deep experience
Project: An Innovative culture
Story Type: Culture explainer
Client: Innovative Driven
Concept: When SAAS company Innovative Driven expanded into their new headquarters we had a rare opportunity: to have all the key executives together in one place and have them explain what makes them the leader in their field.
Focusing on their culture of customer forward service that is made possible by the combination of technical excellence as well as their individual years of experience working in the fields that they serve, we uncovered the true nature of what makes their clients satisfied year after year.
Project: The QUIST difference
Story Type: Brand story
Client: QUIST
Concept: Calculating the market value of a business requires a lot of data along with keen insights into the people within that guide it. This blend of art and science is what sets QUIST apart from their peers.
We were tasked in creating a story that peeled back the curtain to revel how they work not as valuators but as people.
After a set of customer interviews to gain their experiences and insight into the QUIST experience, we then let the two principles drive the narrative.